Privacy Policy

Effective Date: March 8, 2021

Our website address is: https://thebellyandbeyond.com.

The Belly and Beyond (“B&B”) has prepared this privacy policy (“Policy”) to describe our privacy practices. At The Belly and Beyond we are committed to protecting your personal information. This privacy policy outlines important information for your use of our website and social media channels (Website), our mobile and tablet applications (Apps), and our online virtual yoga studio (together these items are described as our Service).

By accessing and using our Service, you acknowledge that you have read and understood this privacy policy. If you have any concerns about this privacy policy, you should not access or use our Service.

You should also review our terms of use (https://www.thebellyandbeyond.com/terms-conditions). Capitalised terms in this privacy policy have the meaning set out in our terms of use.

If you have any questions about this Policy, please feel free to contact us. See the “Contact” section below for contact information.

1. Information We Collect

Information you provide – When you use our Service, we may collect your device ID and certain device information. When you sign up for a B&B account, we ask you for personal information such as your name, e-mail address, and an account password as well as your date of birth and gender. At the time you register as a member, during your free trial period, or when you make a purchase, we request payment card or other payment account information which we retain in encrypted form on secure servers. We combine the information you submit under your account with information from other B&B services or third parties, such as Facebook and Google, in order to provide you with a better experience and to improve the quality of our Service.

We collect personal information for the purpose of conducting our business as a community and virtual yoga studio to support mental health during pregnancy and parenthood, including where you have provided information to us by:

registering or subscribing to our Website, Apps, or using our Service;
placing an order through us;
providing your account details;
posting on our discussion forums or social media channels; and
contacting us, interacting with us, and providing personal information by any other means, including physically or electronically

The personal information that we collect may include:

your name and contact details including phone number, email address, residential address, or mailing address;
your pregnancy details, including information that you provide to us like your partner’s name or your baby’s due date and/or birth date;
subscription history;
how you use our Service; and
any other personal information collected in the course of using our Service or completing a transaction.

If you provide personal information of third parties to us, you must inform the third party about our privacy policy and that you are providing their personal information to us.

Our Website and Apps may contain links to third party websites. They may have their own privacy policies and we are not responsible for their treatment of your personal information.

If you are under 18, you should ask your parent or guardian to approve your provision of personal information before you submit your personal information to us. Parents and/or guardians of minors are responsible for monitoring their child’s access to, and use of, our Service.

Health information – Through your use of the Service, we may ask you to share your Apple Health application and Apple HealthKit data with B&B. We may collect and process health data that we receive through your smartphone and connected device(s) via the Apple Health application or Apple HealthKit with your consent. You may withdraw your consent to our collection of health information through the Apple Health application and Apple HealthKit at any time by following the process set forth in the “Your Choices” section below.

We make your profile available to other users according to the privacy settings you set for yourself as part of your profile. Your user name will be identified to us and to any recipient of messages you send through the Service.

We use your name, e-mail address, and other information to inform you of new product releases, service notifications, events, and to solicit your feedback and input. We also use your information, or a portion thereof, to send you marketing materials and/or B&B newsletters or other information B&B thinks you would be interested in, unless you notify B&B that you do not wish to receive such materials. Please contact us using the information in the Contact section below to request that you not be sent any or all of such information, or opt-out of any email messages you receive from B&B to stop receive future marketing emails.

B&B cookies – When you visit B&B, we send one or more cookies – a small file containing a string of characters – to your computer that uniquely identifies your browser. We use cookies to improve the quality of our Service by storing user preferences and tracking user trends. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some B&B features and services will not function properly if your cookies are disabled. Cookies collect the date and time of your visit, your registration information, and other technical information.

B&B uses persistent cookies. This means that the cookie stays on your hard drive until you delete it. You can delete our cookie at any time by following the instructions contained in your browser’s help file, or by contacting the company providing your browser’s technical support. B&B does not use cookies to store information such as credit card numbers, telephone numbers, or any other sensitive information.

B&B uses cookies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit our Website, and for other purposes.

Activity Information – In order to provide the best possible service and to allow us to make certain internal reports and make recommendations, we collect aggregate information about the use of the Service, including information about users accessing the Website such as internet protocol addresses, browser type, browser language, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your visit, and other technical information.

IP Address – An Internet Protocol (IP) address is a number that’s automatically assigned to your computer whenever you’re surfing the Web. We retain your IP address in order to help us diagnose problems with our servers, to administer our Website, to help identify you, to gather broad anonymous demographic and location information (such as the number of visitors from a geographic area), to enforce compliance with the Website terms and conditions, or otherwise in order to protect our services, sites, customers, or others.

Log information – When you use the Service, our servers automatically record information that your browser sends whenever you visit a Website. These server logs include information such as your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that uniquely identify your browser.

User communications – When you send email or other communication to B&B, we retain those communications in order to process your inquiries, respond to your requests, and improve our services.

Affiliated sites – We offer some of our Services in connection with other websites. Personal information that you provide to those websites is sent to B&B in order to deliver the Service. We process such information in accordance with this Policy. The affiliated websites have different privacy practices and we encourage you to read their privacy policies.

Links – B&B presents links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our Website.

2. Information Use and Sharing

We use your personal information for the purposes described in this Policy and/or any privacy notice provided for specific Services. Such purposes include, but are not limited to:

Providing our Services to users, including the display of customized content and advertising;
Sharing information to our business partners who perform core services (such as hosting, billing, data storage, security, and reporting services) related to the operation of the Service;
Collecting and processing information about your actual location to provide location-aware products, services, and other content;
Verifying your identity;
Following up with transactions or inquiries initiated on the Website, the application, or via email;
Auditing, research and analysis in order to maintain, protect, and improve our Services;
Ensuring the technical functioning of our network; and
Developing new Services.

We may use the health data we obtain through the Apple Health application or the Apple HealthKit to provide feedback on your activity or health status and to improve the Service by creating a more personalized experience for you (i.e., serving content that is relevant to your activity or health, but in no event used for advertising or marketing purposes as set forth herein).

We will not disclose any of your health data we obtain through the Apple Health application or the Apple HealthKit to advertising platforms, data brokers, or information resellers, or for advertising, marketing, or use-based data mining purposes. We will not disclose such data to other third parties without your consent, and then only for the purposes of enabling the third party to provide health, motion, and/or fitness services.

We may provide information, including health data, to our subsidiaries, affiliated companies, and other trusted third parties or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such personal information based on our instructions and in compliance with the appropriate confidentiality and security measures.

We also may disclose personal information and health information: (i) if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on B&B or its parent company, subsidiaries, or affiliates, (2) protect and defend the rights or property of B&B or the users of the Website, or (3) act under exigent circumstances to protect the safety of the public or users of the Website; (ii) in connection with a partial or total sale of stock or assets, merger, or any other change of control transaction, including in bankruptcy; or (iii) when we have your consent to do so.

We do not use automatic decision-making or engage in profiling that produces legal effects or similarly significant effects.

We may share technical or personal information that has been anonymized or aggregated without limitation.

3. Your Choices

When you sign up for the Service, we ask you to provide personal information. If we use this information in a manner different than those described in this Policy and/or in the specific service notices, then we will ask for your consent prior to such use. If you no longer wish to receive email notifications from B&B, please let us know by contacting us. Please specify which notifications you no longer wish to receive and provide your exact name, email address and/or physical address so that we can do our best to ensure that you stop receiving the notifications that you no longer wish to receive. Please note that you will continue to receive communications related to our transaction(s) and relationship with you.

If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, and you decline, B&B may not be able to provide its Service to you.

If you would like to withdraw your consent to our collection of health data through the Apple Health application and Apple HealthKit, you may do so by using your device settings.

We may partner with third-party ad networks and other ad serving providers (“Advertising Providers”) that serve ads on our behalf and others’ on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Website and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

B&B adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. You can visit www.aboutads.info or www.youradchoices.com/AppChoices to learn more about interest-based advertising and how to opt out of this advertising by companies participating in the DAA self-regulatory program. If you delete your cookies, reset your device advertising identifier, or use a different browser or mobile device, you will need to renew your opt-out choices. You may also be able to limit data collection for advertising purposes using tools available on your device. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Even if you opt out, Advertising Providers may continue to collect data for other purposes, including analytics and other operational purposes.

We may also work with third parties that collect data about your use of the Website and other sites or apps over time for non-advertising purposes. For example, B&B uses Google Analytics and other third-party services to improve the performance of the Website and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Website, visit www.google.com/policies/privacy/partners/, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout/.

When you use the Service, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we in some cases decline to process requests in certain circumstances. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

4. Data Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include internal reviews of our data collection, storage and processing practices, and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal information.

We restrict access to personal information to B&B employees, contractors, and agents who need to know that information in order to operate, develop, or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

However, please note that no data transmission over the Internet can be guaranteed to be 100% secure, so while B&B strives to protect your information, B&B cannot ensure or warrant the security of any information that you voluntarily give to B&B.

5. Website Areas Beyond B&B’s Control

B&B may choose various third party websites to link to, link from, and frame within, the Website. B&B also may participate in co-branding and other relationships to offer e-commerce and other services and features to its users. However, even if the third party is affiliated with B&B, we have no control over these linked sites, each of which has separate privacy and data collection practices independent of B&B. We have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please make sure you are comfortable with the privacy practices of every site you visit before providing the site with your personal information. These linked sites are only for your convenience and you therefore access them at your own risk.

We also may make chat rooms, forums, and message boards available to you through the Services. Please remember that we cannot control the information that is shared by members and that anything you voluntarily provide in any public area of the Internet will be publicly available to other visitors on that website and potentially to other third parties. Thus, please note that you should always exercise caution when deciding to publicly disclose any of your personal information in these and similar areas.

6. International Visitors

This section applies to those that visit our Website or use our Service from the European Economic Area, the United Kingdom, and Switzerland.

B&B processes personal information with your consent (e.g., when you agree that B&B may place cookies, or when B&B processes personal information submitted for specified purposes). On other occasions, B&B may process personal information when it needs to do this to fulfil a contract (for example, for billing purposes) or where required to do so by law.

If necessary, B&B may also process personal information when it is in B&B’s legitimate interests to do this (e.g., for customer service or fraud detection) and when these interests are not overridden by your data protection rights. If you wish to exercise the right to withdraw consent, please contact us. See the “Contact” section below for contact information.

Please be aware that the personal information we collect may be transferred to and maintained on servers or databases located outside your state, province, country, or other jurisdiction, where the privacy laws may not be as protective as those in your location. If you are located outside of the United States, please be advised that we process and store personal information in the United States and your consent to this privacy notice represents your agreement to this processing and storage.

You have a right to the following:

To request access to the personal information we hold about you;
To request that we rectify or erase your personal information;
To request that we restrict or block the processing of your personal information;
Under certain circumstances, to receive personal information about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal information directly to another, i.e., a right to data portability; and
Where we previously obtained your consent, to withdraw consent to processing your personal information.

To exercise these rights, see the “Contact” section below. Please be aware that B&B may be unable to provide these rights to you under certain circumstances, such as if we are legally prevented from doing so. Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

We will process and store your personal information only for the period necessary to achieve the purpose of the storage, or as permitted by law. We will retain and use your personal information to the extent necessary to enforce our agreements. The criteria used to determine the period of storage of personal information is the respective statutory retention period or six years in the case of contracts. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of a contract or the initiation of a contract or for other lawful purposes.

9. Enforcement

B&B regularly reviews its compliance with this Policy. Please feel free to direct any questions or concerns regarding this Policy or B&B’s treatment of personal information by contacting us using the information in the Contact section below.

When we receive formal written complaints at this address, it is B&B’s policy to contact the complaining user regarding his or her concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal information that cannot be resolved betweoien B&B and an individual.

11. Changes To This Policy

This Policy may be amended from time to time. You should visit this page periodically to review any changes to the Policy. If we believe that the changes are material, B&B will let you know by doing one (or more) of the following: (i) posting the changes on or through the Website or Service, or (ii) sending you an email or message about the changes.

12. B&B Terms and Conditions of Use

A complete statement of our Terms and Conditions of Use can be found here. B&B’s Terms and Conditions of Use are expressly incorporated into this Policy by this reference.

13. Contact

If you have any complaints about our privacy practices, please feel free to send in details of your complaints to hello@thebellyandbeyond.com. We take complaints very seriously and will respond shortly after receiving written notice of your complaint.